Highline, The Huffington Post's newly-launched longform channel, reached out to me to work closely with their senior editors and development team to help craft their brand identity. This consisted of conceptualizing and art directing their front-end content, including working closely with Code&Theory on how the site would be executed across multiple platforms.
The initial process consisted of creating a brand identity that had to be elevated and inviting, yet not too full of itself. Our goal was to create a brand mark that showcased "big ideas within the Huffington Post realm."
I wanted to keep the correlation between HIGHLINE and Huffington Post unique, yet closely linked. Therefore a cube-like shape was imagined, one that evokes an idea of space. Included was their trademark "H," which is displayed as The Huffington Post's icon.
Once the design and development were in order, I reached out to photographer Maciek Jasik to capture imagery for our first longform story, which was on possibly the nation's fastest and youngest runner, Amaris Tyynissma. She faces the daily challenge of having Tourrette Syndrome, and it is through this constant battle with her body that she triggers a very unique talent--running at the speed of light. It helps her disconnect from the syndrome by means of a physical feat that leaves many onlookers with their jaws on the floor.
